Dressing Your Bottles with Elegance for the Holiday Season
Dressing your bottles with elegance for the holiday season isn’t something that can be improvised! Your customers want the packaging to match the contents’ quality and also align with their values. Here are the trends to follow for this Christmas 2022.
1. Perfect Aesthetics
Whether they’re bringing it to a dinner or giving it as a gift, your customers expect their wine or spirits bottle(s) to be well-packaged, especially during the holiday season! Give them the option to choose what suits them best. Paper, a bag, a box… From color to sophistication, there’s something for all tastes and budgets.
When it comes to the “holiday spirit” touch, it can be more or less subtle on your packaging: through a lovely adhesive label, festive colors, or even a beautiful Christmas tree design. All set for any occasion!
2. Natural and Sustainable Approach
Being sensitive to the magic of Christmas doesn’t mean neglecting the planet! Showcase your commitment by offering your customers eco-friendly packaging that aligns with their values. For instance, prioritize 100% recycled paper bags, decorated with water-based ink. This will enhance your credibility among an increasingly conscious population.
Another option: Kraft paper packaging. Once overlooked, they’ve managed to win over the hearts of consumers, especially the younger generations. Their strong point, aside from being sustainable, is their minimalistic style. With or without patterns, solid-colored or decorated, kraft bags adapt to all styles, from simple to refined. Ideal for the holiday season!
3. Personalized Message
During Christmas, some add a small sprig of holly or pine to their packages for authenticity. What if you opted for a personalized message instead? In addition to putting your name on it, take advantage of your packaging to convey your wishes to your customers. Not only will this help with customer loyalty, but it will also enhance the festive aspect of the packaging. Perfect when these are meant to be given as gifts! There’s even a good chance they’ll be photographed and shared on social media…