On the 3rd Thursday of November, it’s Beaujolais Nouveau!
Stand out from the competition by offering added value. Let’s explore the possibilities for turning this convivial event into a commercial success.
For several weeks now, supermarkets have been bustling with activity. Teams are getting ready for the arrival of Beaujolais Nouveau. For a few days, bottles under 10 euros will be flying off the shelves. Fortunately, as a wine merchant, you can make a difference! Through your valuable advice, of course, but not just that…
Diversity for a Wider Clientele
Don’t just say Beaujolais Nouveau, say Beaujolais Nouveaux! The traditional red Gamay remains an essential classic, but the primeur also comes in other identities. In different colors first – white, rosé, red, and even orange last year from Georges Dubœuf – as well as with different attributes: organic, sulfite-free, natural… Tempting a maximum number of clients!
An Attractive Label for Originality
What’s more effective than an attractive label to catch the eye? Nicolas understands this well, for instance. Every year, the chain of wine merchants designs its flagship label to create an event. And it works! So, think about aesthetics when selecting your bottles, even if you don’t design your own label.
Elegant Packaging to Enhance Your Products
Take the logic all the way! The originality and style of a bottle aren’t just about its shape or label. In recent years, wines from Beaujolais, including Beaujolais Nouveau, have been moving up in quality. Therefore, offer packaging that matches this new standing: practical and stylish, bearing the likeness of your store if you wish! The primeur is no longer just a basic wine; it can easily serve as a convivial gift for a friends’ gathering.
A Partnership to Enrich Your Offering
The COVID-19 pandemic and lockdowns have tested wine merchants. However, some wonderful initiatives have also emerged, such as the idea of associating one or more products with Beaujolais Nouveau: perhaps a pâté and/or a good organic baguette from the neighboring charcuterie and bakery. Local and sustainable have become true added value in recent years, which you can leverage. Prepare small, beautifully packaged baskets.