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“An essential peak time for many businesses, the Christmas season is the perfect opportunity to boost your revenue. Here are some marketing tips to make the most of this business opportunity.
Christmas, Soaring Sales
Toy professionals generate **60% of their annual sales during the last quarter**, with nearly 30% in December alone. However, they are not alone in this regard. Other examples include chocolatiers, bakers and pastry chefs, as well as wine merchants, who respectively concentrate 50%, 23%, and 14% of their turnover during this period. Therefore, it’s crucial not to miss out on this business opportunity, as it could lead to significant missed revenue.
Increase Christmas Sales
If you want to make the most of the business opportunities offered by the Christmas season, start defining your marketing strategy now! Don’t forget: **nearly 6 out of 10 French people start their Christmas shopping in November** according to a TNS-Sofres survey.
Take the time to define your pricing and product range, think about the promotions you want to offer, choose your visuals, and, of course, check out your competition. This will allow you to better meet the expectations of consumers.
If the workload seems too significant, you can always turn to a **marketing agency** that will handle this strategic thinking for you. It’s an investment, but one that can be quickly recouped. But there are also other options to increase your Christmas sales, **without spending a fortune**.
Merchants: How to Stand Out at Christmas?
The Christmas season is so lucrative that you clearly won’t be the only one wanting to take advantage of it. The key? Stand out! Here are some paths to achieve that:
- Regularly communicate** on social networks
- **Decorate your storefront and your store** carefully to infuse the magic of Christmas.
- Provide **Christmas-themed packaging** or, even better, **customized packaging** to enhance your brand image.
- **Organize tastings** or demonstrations to introduce your products.
- **Plan workshops, events, or tutorials**. Besides generating ideas in your customers’ minds, you will also create a closeness with them, essential for building loyalty.
- **Offer contests** with prizes to be won. You can even extend this action to social networks to reach a broader audience!
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