RETIF, a specialist in service and equipment for businesses, has trusted Creastyl for over 15 years to supply its customers with packaging. Here’s why.
Furniture, storage, decoration, packaging, stationery… For over 50 years, RETIF has been offering its products and services to independent merchants to help them set up and manage their daily operations. A 360-degree expertise that requires a quality collaboration with efficient, reliable, and innovative suppliers.
Isabelle Valette, product manager at RETIF, explains the reasons why the company chose Creastyl to supply its customers with packaging.
What types of products do you order from Creastyl?
We order a wide range of products dedicated to gift packaging: gift papers, pouches matching the papers, polypropylene films, tissue papers, and twisted handle kraft bags, both for the permanent range and seasonal products. All these products are intended for independent stores in all our business sectors: textiles, food, health and beauty, and fine groceries.
What has been the recent trend?
We are selling more and more products with exclusive designs and motifs, most of which are coordinated between gift paper, pouches, and bags available in various formats. This personalization allows our customers to stand out from the competition, and it helps us build customer loyalty.
These products are developed in close collaboration with Creastyl, which, based on our trend book, makes a creative proposal. After a few exchanges with our sales contact and the design team, the designs are approved. Since they are very attentive to trends and our feedback, the process is always quick and efficient.
What criteria do you prioritize when choosing your suppliers?
We are looking for responsive partners who offer trendy products with good value for money to meet our customers’ expectations. As I explained, it’s also important that our suppliers provide quality personalized packaging.
However, the COVID-19 crisis and recent conflicts have changed these criteria. Reliability and on-time delivery have become even more critical. As supply chains are more strained, we also have a growing need for flexibility in our relationships with suppliers. To mitigate risks, it has become advantageous to source products as close to us as possible, especially since our customers are increasingly sensitive to the “Made in France” criterion. Of course, prices must remain competitive.
How would you describe the business relationship between RETIF and Creastyl?
Our relationship is entirely based on communication and transparency, which allows for great fluidity. This collaboration has been going on for over 15 years because it perfectly meets our expectations, both in terms of the relationship and commercial follow-up. Creastyl supports us from the creation of the packaging to delivery at our depot, all while having an excellent understanding of trends and market players. The team is very attentive.