The numbers speak for themselves. In France, more than one in four buyers chooses a product solely for its packaging, according to Packaging Europe. For 72% of consumers, it’s even one of the key indicators of brand quality. Here are 3 good reasons to personalize them.
1/ Personalized packaging to boost brand recognition
Personalized packaging is your marketing tool to stand out. Just by looking at it, your (future) customers easily recognize your brand. But that’s not all! By displaying a slogan, your logo, or your entire visual identity attractively on functional packaging, you’re also conveying your company’s values. Ideal for attracting potential customers and boosting sales!
2/ Creating emotions to enhance the customer experience
Do you want to evoke desire for your brand in consumers? Capture their attention and gaze with personalized and well-designed packaging! Curiosity, happiness, well-being, serenity… each design, each color indeed evokes emotions and feelings. Take advantage of this. Whether your business is a physical store or an e-commerce site, custom packaging will enable you to add value to your product and build customer loyalty.
3/ Surprising customers to mark special occasions
If you’re running marketing campaigns or products dedicated to seasonal events (Valentine’s Day, Mother’s Day, Sales, Black Friday, Christmas…), these are perfect opportunities to create personalized packaging! Whether you choose to play the originality, vintage, luxury, or minimalist card, these temporary creations will leave a lasting impression on your customers, regardless of your industry.
The right personalized packaging? French packaging!
In terms of costs, sourcing from Asia may seem tempting for your customized packaging. But playing the made in France card has many other advantages. You might be surprised which way the balance tips!
- Unique expertise
Customizing your packaging is all about creating packaging tailored to the requirements of your products and your customers’ expectations. Thanks to the quality of our products and our printing, at Creastyl, there are no surprises: the result is even better than you imagined. Our strength: our ability to adapt your design across a range of products (kraft bags, paper, etc.), with no impact on color calibration!
- Streamlined communication
Several back-and-forths are required to define the right graphic charter for your packaging. By choosing a French supplier, there’s no language barrier! An advantage that greatly facilitates communication and the progress of your project.
- Flexible sourcing
The Covid-19 crisis disrupted supply chains worldwide, making them more vulnerable and complex. By opting for a French supplier for your packaging, you’re choosing a more agile, faster, and more resilient logistics. So, are you ready to take the plunge?